Samantha Wills


At only 21 years of age, Samantha Wills founded her own self titled accessories company. An instant hit with media and customers alike, Wills quickly gained a high profile in the media spotlight as one of Australia’s most dynamic designers.


Wills’ online voice is natural & down to earth, whilst her imagery and jetsetting lifestyle are glamorous. This unique mix of aspiration and approachability in her down to earth voice has become bankable property, with brands such as AMERICAN EXPRESS, SK- II & MOUNT FRANKLIN engaging Samantha to work on projects with complete creative freedom. Most recently, iconic Australian sparkling wine brand YELLOWGLEN appointed Wills as Creative Director, where she will be responsible for infusing her signature style across the brand’s portfolio.


Known for her Luxe Bohemian aesthetic, Wills instills her personal style through her namesake brand where she acts as both Creative Director & head designer. Wills actively sits across the brand’s marketing & communications, something she notes as important to create her vision as omni - from product design to social media messaging. 


“Living between her two homes in New York City & Sydney, Samantha’s signature style has a cult following world wide.”